Threads, what’s the verdict?
What is Threads?
Threads, Meta’s groundbreaking text-based rival to Twitter, has taken the internet by storm! Within a mere ten hours of its launch, it has attracted over 10 million users, propelling its growth at an unprecedented, exponential rate.
Putting this into perspective, Instagram took almost two and a half years and Twitter 5 years to hit the 100 million mark. Clearly, Threads is poised to continue gaining popularity rapidly, as no one likes missing out on the latest trend.
Has the launch been successful?
This innovative platform enables users to capture their thoughts, share memes, and foster a strong sense of community. With brands quickly hopping on the bandwagon, there have been a lot of questions as to what the strategy should be when posting.
Does it align with what we already know? Undeniably this app offers substantial opportunities for business growth, allowing us to navigate new trends, collaborate more effectively and expand our advertising endeavours.
Upon joining Threads, users have the option to either follow people they’re already connected with on Instagram or start afresh. Notably, influencers and major corporations have already amassed sizeable followings, reflecting their reputation from other social media platforms. In fact, to maintain an account on Threads, you must be actively engaged on Meta’s previous app.
Therefore if you already boast a significant and loyal following across Instagram and other platforms, you are likely to experience similar recognition on this new app. Noteworthy examples include Netflix and Ryanair, who have seamlessly transitioned their recognisable brand voices to Threads, demonstrating successful marketing practices.
How does it differ from Twitter?
Now, you may be wondering how Threads differs from Elon Musk’s Twitter. Firstly, Threads offers users more room for written content, as opposed to Twitter’s 280 character limit. With Threads allowing up to 500 characters, users find it easier to convey all the necessary information when composing posts or posting engaging ‘Threads’.
Moreover, the ability to connect with brands more easily sets Threads apart from Twitter. This advantage offers users enhanced opportunities for interaction and engagement with their favourite brands. Amidst recent controversies surrounding Twitter Blue, Threads stands out by providing standard features to all users with no additional cost.
What does Threads mean for businesses?
Based on the current situation, it can be concluded that feedback has been somewhat positive indicating a favourable response. However, it is advisable to observe trends and evolution of the app to gain more of an insight.
For businesses it is indubitably beneficial to remain updated with the latest social media as it contributes to staying ahead of the game. The use of real time updates and the ability to join public conversations feels a bit more personal than just sharing a post and leaving it at that. If you operate a restaurant business, for example, connecting with food enthusiasts and engaging in real-time conversations enables a stronger connection with your target audience.
What does the future hold for Threads
The future of Threads remains uncertain at this point. While many users are enthusiastic about the app, there have also been concerns over Meta’s data harvesting practices. We know that tracking user behaviour has previously come under fire, from clever AI analysing human behaviour, user’s thoughts and predicting their (near) future preferences.
Although if you have been using social media consistently throughout the years this shouldn’t come as much of a surprise. On another note, Instagram Threads has not yet introduced the idea of paid ads. If you’re looking to boost your business even further and accelerate your marketing, the app just does not have the means to. It’s been said that Threads will not introduce paid ads until its user base reaches 1 billion. Accessibility concerns also present significant challenges for individuals with disabilities. The Web Content Accessibility Guidelines set the benchmarks for ensuring websites and apps are designed to be inclusive and user-friendly.
However, during a recent investigation conducted by an expert accessibility consultant, it was revealed that numerous failures were identified in around half of the criteria. Currently, images pose accessibility challenges for individuals using screen readers as there is no way to provide alternate text descriptions when creating a post or reply. Additionally, colour contrast issues further hinder accessibility, with the number of likes and replies being displayed in grey on a white background, making them difficult to read. Read up more about the issues here.
It’s advised to keep an open mind and monitor the situation but try it out for yourself and explore what the new app has to offer.