The Raw Press Campaign

What to look for in a digital marketing agency

Fresh off of the back of a pandemic that saw the planet plunged into unprecedented isolation, the year 2022 is a landmark for internet usage – reaching almost 5 billion active users, over double the number it was in 2012.

The above figure ultimately represents just how increasingly critical the internet is in every facet of our lives and, with more and more consumers using the internet as their preferred shopping medium every day, businesses have been appropriately turning their attention towards cultivating a proactive online presence.

Despite this being a fantastic option for the vast majority of companies, big and small, it often begs the question – is it possible to create, manage and grow a business successfully online alone?

The short answer is no.

When you look at everything that’s generally required to run a fruitful online business – for example website development, paid media campaign management, SEO optimisation, social media management, email marketing, videography and branding – it’s clear that it is the job of a team.

Now, that doesn’t necessarily mean everyone needs a marketing agency specifically because some businesses don’t.

For example, a business may only require an informational website with minor ongoing management so that they have somewhere to both refer and update real-life customers – in that case, it would make more sense to go with a sole web designer.

However, the online identity and presence of the vast majority of businesses demands far more attention and work – this is where a marketing agency steps in.

A marketing agency can introduce an entirely new dynamic to your online marketing, ultimately leading to more growth, conversions, leads and even increased brand acknowledgement.

So, here are five reasons why your business needs a marketing agency in 2022.

5 stats that show why businesses need to use a Marketing Agency

5 stats that show why businesses need to use a Marketing Agency

Gives You Time

One thing that everyone is victim to is the passing of time. It’s the most valuable asset to any person and we often wish we had more of it – this especially rings true in the World of business.

If your speciality isn’t developing an online business, then there’s no reason to be spending a large chunk of your time on it.

Outsourcing this work to a dedicated digital marketing agency that specialises in growing and maintaining brands in the digital sphere is a fantastic way to free up time to work on your business without sacrificing the benefits of it being online.

An Effective Way Of Getting New Customers

A good marketing agency will specialise in lead generation – this could come from organic searches (SEO), paid media campaigns, email marketing or even social media.

If your business is struggling to produce more sales – whether that is online or in-person – a digital marketing agency will be able to introduce a tested strategy to start increasing your customer base and conversions.

The digital mediums for customer growth are almost endless, however, they require specialist attention for the most part.

They Bring Experience And Expertise

Maybe you’ve been struggling to successfully bring your brand into the contemporary world of online business, or maybe you’ve been trying your hand at digital marketing and it has been ineffective.

Either way, a digital marketing agency will be able to translate years of possible experience with a diverse range of clients into strategies tailored to your business to encourage growth.

Easily Managed

Despite it being easy to think that digital marketing agencies will always produce the perfect work relative to your online needs, sometimes you may feel the need to intervene and revise.

Likewise, some people may be apprehensive to use digital marketing agencies because they are worried about a loss of control.

However, it is possible, and in fact common, to set up a system whereby you check and sign off work to ensure you are happy with what is being produced by the agency in question.

Maybe you want total control or a mixed amount, either way, you can easily relay this to the agency you are working with to make sure you always have the final say.

Flexibility

One of the main advantages of using a marketing agency over a freelancer is that they offer multiple specialist services.

For example, you may only need to really focus on specific aspects of digital marketing for your business.

Let’s say you require social media and paid media campaign management but don’t want other services such as SEO optimisation or web development, not only can a digital marketing agency offer you this but they can also supply you with additional services in the future if you need them later on.

Another good example of the flexibility of marketing agencies is that you, for example, may want to experiment with Google ads for a month but keep their social media management service ongoing.

Having a marketing agency is a fantastic addition to any digital arsenal as it allows you to access a pool of different services without restriction.

Final Thoughts

Hopefully, it is now clear how important digital marketing agencies can be for businesses on the internet – their services and digital strategies can be a crucial asset when it comes to growing your business online.

It is important to note that not all agencies will be able to deliver the work you need at the level you want it, so it’s always best to contact any agencies you consider and also do your research.


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